Supporting Resources
Finding the best way to collect, create and share your concepts is a UX task in itself. In my experience, NO ONE WANTS TO READ! So, keep your information concise and know your internal user and shareholder(s). Make sure what you present or share fits their needs and goals. Don’t get in the weeds and go overboard on showmanship if that’s not the right fit (we probably have all done that a time or two). But, what information do YOU need to move things forward? Make sure you’re hitting your needs as well.
Here is a list of examples and templates that you can review and duplicate if you wish.
LINKS & EXAMPLES
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The following doc is a glimpse at understanding player motivations in a specific game genere: Card Collection Games (CCG). I extracted info compiled with the assistance of Liquid & Grit to a digestible presentation. These pages are just an excerpt.
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There are several ways to take on Competitive Analysis. You can deep dive into a genre as a whole or zoom in and dissect a feature. Here are a few examples:
Feature Specific (to come)
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There are times where it's nice to see a clear comparison of all that an app (or game) has compared to others. At this point, a matrix can be a clear visual. The following example is an excerpt of comparing game features.
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To come
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Prior to a solid soft launch build, I created a mock Player Journey to define some opportunity spaces in areas I felt needed improvements. I then veted this during user playtests to validate (or debunk) my hypothesis.
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Nielsen Norman Group has helped lay a foundation of what a Heuristic Evaluation should entail. There are times that you can tailor this to be more specific to a business or sector of what you're evaluating. The below is tailored to gaming:
Template (to come)
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To come
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To come
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To come