WELCOME! These design steps may sound very familiar - they are tried and true. I’m happy to use this space to share my thoughts, actual examples and templates that I encourage you to review, use or even provide feedback. It’s my evolving database of go-to aids. Enjoy!

  • EMPATHIZE

    What is the objective or goal?

    • Absorb design and criteria docs

    • Understand potential user motivations

    • Seek any opportunity spaces

    • Compile competitor analysis

    • Surface best in class matrix

    • Sync with stakeholders and allies

  • DEFINE

    Who and what is important?

    • Define success criteria (user/team/company)

    • Define pain points and restrictions

    • Create User stories and journeys

    • Conduct a heuristic evaluation (existing projects)

    • Define testing strategies

  • IDEATE

    Plot your course.

    • Brainstorm and collaborate with allies

    • Diverge/converge on concepts

    • Create low-fi wireframes and flows

    • Share and compile feedback

    • Fail fast and iterate quickly

  • DESIGN

    Are we on the right path?

    • Hone wireframes and flows

    • Create tap thru prototypes

    • Pinpoint interactions

    • Conduct in-house user testing

    • Define UX/UI style guidelines

  • TEST

    Did we do it right?

    • Conduct external user testing

    • Create and monitor metrics dashboard

    • Cross reference analysis to success criteria

    • Propose iterations and next steps

  • RELEASE!

    All systems go?

    • React to any launch issues

    • Listen and learn from your users!